#KcontentTwitter: 10 Years of Growth

Tuesday, 6 September 2022

K-content’s growth on Twitter follows the explosive growth pattern K-pop showed. Twitter's strength, which allowed K-POP to expand its territory globally over the past few years, is expected to contribute to K-content spreading globally. Communities which were formed based on K-POP have now been expanded to other categories such as movies, dramas, and webtoons.

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The amount of Tweets related to K-content has grown 546 percent over the past 10 years. The appearance of K-POP stars such as Kim Sejeong of ‘Business Proposal’, Lee Junho of ‘The Red Sleeve’, Lee Jieun (IU) of ‘Broker’ and Ok Taecyeon of ‘Hansan’ led the surge in related Tweets among fans around the world. The drama ‘Our Beloved Summer’ recorded the most number of Tweets on the day BTS V's soundtrack ‘Christmas Tree’ was released. Here’s more insight into #KcontentTwitter.  

*Source: Twitter Internal, Global Tweets, Jul 2011 - Jun 2022 | Tweets including keywords related to Korean dramas, movies, and actors

2022 Top 20 countries Tweeting most about K-content

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1. South Korea

2. Thailand

3. US

4. Philippines

5. Indonesia

6. India

7. Malaysia

8. Brazil

9. Japan

10. UK 

11. Mexico

12. Canada

13. France

14. Vietnam

15. Spain

16. Singapore

17. Italy

18. Türkiye

19. Germany

20. Peru


2022 Most Tweeted about K-Dramas in the World

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  1. JTBC ‘Snowdrop’ (설강화)

  2. tvN ‘Twenty Five Twenty One’ (스물다섯 스물하나)

  3. SBS ‘Business Proposal’ (사내맞선)

  4. Netflix ‘All of Us Are Dead’ (지금 우리 학교는)

  5. SBS ‘Our Beloved Summer’ (그 해 우리는) 

  6. Watcha ‘Semantic Error’ (시맨틱 에러) 

  7. ENA ‘Extraordinary Attorney Woo’ (이상한 변호사 우영우) 

  8. MBC ‘The Red Sleeve’ (옷소매 붉은 끝동)

  9. tvN ‘Our Blues’ (우리들의 블루스) 

  10. Netflix ‘Squid Game’ (오징어 게임) 


2022 Most Tweeted about K-movies in the world

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  1. Broker (브로커) 

  2. HUNT (헌트) 

  3. The Witch : Part2. The Other One (마녀2) 

  4. The Roundup (범죄도시2) 

  5. Emergency Declaration (비상선언)

  6. Alienoid (외계+인)

  7. Decision to Leave (헤어질 결심) 

  8. Hansan: Rising Dragon (한산: 용의 출현) 

  9. Parasite (기생충) 

  10. On the Line (보이스) 

*Source: Twitter Internal, English and Korean language Tweets globally, Jan 1 - Aug 18, 2022


What’s Next

Fans from all around the world are leading the conversations about K-content on Twitter in real-time. Wherever you are, whatever you're watching, people are able to talk about it on Twitter. We’ll continue to make Twitter a place where KPOP and K-content fans can find #OnlyOnTwitter content. Follow @TwitterKorea for more about #KpopTwitter and #KcontentTwitter! 

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