Events

2018 MAMA drove global conversation with nearly 56 million Tweets

By
Wednesday, 19 December 2018

2018 celebrates the 10th anniversary of Asia’s biggest music awards - Mnet Asian Music Awards (MAMA), bringing about a collaboration between Twitter and #2018MAMA. From Red Carpet live streams to real-time voting that happened exclusively on Twitter, K-Pop fans across the world responded enthusiastically with nearly 56 million Tweets (from December 12 to 15, 2018), breaking 2017 MAMA’s record of 42 million Tweets.

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In particular, the #MAMAVOTE hashtag was used by K-Pop fans to vote for their favourite artistes and topped the list of Twitter Trends in 44 markets with 13.3 million votes sent exclusively on Twitter during the real-time voting segment for the “Worldwide Icon of the Year” award. BTS (@BTS_twt) was the winner of this brand new award presented during the 2018 MAMA Fans’ Choice in Japan ceremony.

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The MAMA Red Carpet event in Hong Kong was also live streamed through a special live page for fans to get a closer look at their favourite artistes/bands’ red carpet looks. The Hong Kong Red Carpet event had over 1 million viewers tuning in to the livestream and voting for their favourite artistes using the #MAMARedCarpet hashtag for the “Best Asian Style Awards” in Hong Kong.

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The #MAMARedCarpet hashtag trended #1 on Twitter in 35 markets with 10 million votes sent on Twitter in just 2.5 hours. The award in Hong Kong went to BTS (@BTS_twt) as well, delighting ARMYs all over the world.

Conversations for 2018 MAMA started since 1 Nov 2018, with fans using the official hashtags #2018MAMA, #MAMA10, #LikeMAMA and #MAMARedCarpet to express their love and admiration for their favourite idol and artistes. Here are several of the top Tweets from artists and fans alike for 2018 MAMA:

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The top ten hashtags used during 2018 MAMA were:

  1. #MAMAVOTE
  2. #bts
  3. #MAMARedCarpet
  4. #GOT7
  5. #2018MAMA
  6. #wannaone
  7. #방탄소년단 (BTS)
  8. #MAMA10
  9. #MAMA
  10. #seventeen
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Twitter delivered many opportunities for K-Pop fans across the world to be part of the 10th anniversary of the MAMA ceremony, find out what’s happening in real-time, and to talk about it with other K-Pop fans. If you want to relive the exciting experience, you can visit the official MAMA Twitter account (@MnetMAMA).

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