Creative of the week: @adidasUK Exhibit Pack boots

Each month we’re highlighting great short-form video campaigns that work on Twitter. We hope they’ll provide inspiration and show best practice. This week we have @adidasuk with its campaign for its Exhibit Pack boots campaign.

What’s it for?

The campaign is to launch the product and drive awareness.

Why it’s good

This campaign ticks a lot of boxes. Using a Promoted Video Website Card, it’s optimised for mobile. It includes a sound-off strategy, so has a strong visual message and persistent branding.

And what does that mean in practice? These best practices help drive a higher ad recall and stronger results.