Creative of the week: @LexusUK launches the all-new Lexus UX

Monday, 1 April 2019

Each month we’re highlighting great short-form video campaigns that work on Twitter. We hope they’ll provide inspiration and show best practice. This week we have @LexusUK with its latest campaign for the new Lexus UX.

What’s it for?

The campaign is to launch the new Hybrid Lexus UX.

Why it’s good

Lexus used a Video Website Card for this campaign. These are perfectly optimised for mobile viewing and offer a seamless way to click through to the brand website to find out more - and, in this instance, request a test drive.

The video is short (12 seconds). Even without sound, the great use of visual captions means the central message is easy to understand.

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This Tweet is unavailable.