Welcoming Niche to the Twitter team

Wednesday, 11 February 2015

As we continue to invest in the growing media ecosystem, it’s important to provide a wide variety of tools for content creators to distribute and ultimately manage all of their content. To that end, we are excited to share that we’ve signed an agreement to acquire Niche, a provider of software, community and monetization services for the growing creative community.

As more users and creators use different products as a way to share what’s happening in their world, brands are also looking to partner with those individuals in hopes of generating moments that resonate with the people they are trying to reach. The talent and creativity across the entire media landscape is incredible, and we hope this acquisition continues to inspire people to create great content.

Niche has been a key partner to both Twitter and Vine over the last year. The company has helped fuel the creator economy by developing leading technology, consisting of free, cross-platform analytics, as well as connecting the creative community directly with the world’s biggest brands.

A few examples of the work we’ve done with Niche can be seen below, which eventually led to a TV commercial made entirely of Vines.

We’re thrilled to welcome the Niche team to Twitter, and we’ll have more to share about the integration soon. In the meantime, read more about today’s news on the Niche blog.