The #GRAMMYs, in real time

Monday, 9 February 2015

While the 2015 GRAMMY Awards aired on TV tonight, artists and fans around the world flocked to Twitter to celebrate music’s biggest night in real time.

Ahead of tonight’s big show, performers brought their followers to the red carpet and beyond. For instance, GRAMMY nominees @Pharrell, @samsmithworld, @Usher and @ImCharlieWilson hosted a series of Twitter Q&As to build anticipation prior to the show.

@AccessHollywood and @TheGRAMMYs live-Tweeted the entire red carpet festivities and captured behind-the-scenes photos as the stars made their way into the @STAPLESCenter arena.

@PeopleMag’s Kicks Cam filmed real-time six-second Vine videos of celebs’ fancy red carpet footwear.

@TheGRAMMYs also posted additional Vine videos to give fans an exclusive look at this year’s best red carpet fashion.

Getting down to the show itself, the all-star lineup made for a big night, as highly anticipated performances by @Madonna and @Sia lit up Twitter timelines around the world.

Here are the moments that sparked the top Tweets-per-minute (TPM) peaks:

Check out this interactive map to see how the #GRAMMYs conversation spread throughout the world:

The #GRAMMYs, in real time

Throughout the night, some stars captured their fans’ attention, big time. Here’s our ranking of tonight’s most Tweeted-about celebs:

  1. @kanyewest
  2. @samsmithworld
  3. @Beyonce
  4. @edsheeran

Nominees and A-list attendees also used Twitter to capture their best backstage moments.

Here are some of the most-shared photos from the #GRAMMYs:

The #GRAMMYs, in real time

And as the show aired, all kinds of celebrity fans Tweeted their reactions to the show as they joined the #GRAMMYs party from home.

And finally, here are the night’s top five most-Retweeted Tweets.

The #GRAMMYs, in real time

Till next time!

*all data based on east coast telecast of GRAMMY Awards