Testing new ways to make it easier to discover products and places

Friday, 19 June 2015

Every month, millions of people Tweet about what they love: products they buy, places they visit, books they’re reading or vacations they’re planning. But it can be challenging to find and engage with the most relevant Tweets, images and videos about products and places when you’re looking for them. So today we’re beginning to test two ways to make it easier for you to discover rich and relevant content about products and places on Twitter.

Product and place pages
The first experience we’re testing is a new way to surface and organize relevant Tweets about products and places on dedicated pages. These pages will feature images and video about the product alongside information such as a description, price, and an option to buy, book or visit the website for more information.

Take for example the book “The Martian” by @andyweirauthor. We’ll show you images and a description right above the Tweets that are most timely and relevant to you. These may be Tweets from accounts you follow, relevant news updates, or popular content about the book.

Testing new ways to make it easier to discover products and places

Example Tweet and expanded product page about “The Martian”.

We’re starting to experiment with a small number of products and places. As we test, within your timeline you may see pages and collections of pages that are shared by influencers and brands.

Product and place collections
In addition to pages, we’re also beginning to test new ways for people and brands to create and share Twitter collections of products and places. You’ll be able to browse rich collections from influencers you care about and get more information about the products or places you find interesting.

To give you an idea of what this experience is like, we’ve invited a group of curators to share collections of some of their favorite places and things. These include:

The full list of launch partners who have shared collections is included below. We plan to expand on our list of curators over time.

Testing new ways to make it easier to discover products and places

Example collections shared by Demi Lovato and Nike

On Twitter for iOS and Android and on twitter.com, you can visit the profiles of curators to view their collections. On iOS, you can also find these collections by tapping the search bar, and then tapping the category-based menu beneath it. Be sure to update your Twitter app for iOS or Android to the latest version to view collections and product pages on mobile.

This is just the beginning. In the coming months we’ll be testing more new experiences we hope give you the most personalized and relevant information about the places and things you want to explore.

Get started by checking out collections from these launch partners:

Testing new ways to make it easier to discover products and places