#TwitterFairPlay initiative joins @ACMilan, @Atleti for #UCL

Thursday, 20 February 2014

Two of the biggest soccer clubs in the world have teamed up to promote the idea of fair play through Twitter, both on and off the pitch. Supported by @ACMilan and Atletico Madrid (@Atleti), the #TwitterFairPlay initiative is a new way for fans and players to harness their passion for the beautiful game.

Ahead of Wednesday’s first leg clash in the @ChampionsLeague knockout round, @ACMilan and @Atleti came together on Twitter to encourage supporters to exchange messages with one another in the spirit of sportsmanship and fair play.

The president of @Atleti Enrique Cerezo and the VP and CEO of @ACMilan Adriano Galliani show their appreciation of the initiative, posing with the #TwitterFairPlay scarf in this photo.

The @Atleti mascot “Indi” also posed with the scarf.

In the three days leading up to the match, fans had the chance to engage with exclusive content on Twitter, such as Q&As with top players @Kaka and David Villa (@Guaje7Villa) and photos and Vine videos illuminating how players were preparing for the big game. The clubs also offered a way to win tickets to the sold-out match using the #TwitterFairPlay hashtag.

@Kaka and Villa answered questions with the hashtags #AskKaka and #AskVilla, respectively.

Kakà and David Villa thanked their supporters with Vine messages after the Q&As.

Celebrities, journalists, newspapers and other sports-related accounts tweeted about #Twitter FairPlay

Do you know of other innovative uses of Twitter? Write to [email protected].