Introducing #datavines: How to tell a numbers-driven story in six seconds

Tuesday, 2 July 2013

Vine videos have become their own six-second art form, but they are also increasingly being used to tell a data-driven story or give more impact to a statistic or group of numbers.

Pushing one powerful number or fact is a perfect use of Vine, as evidenced in this six seconds from the Department of Health.

But as we saw during the 2013 NBA Finals, the data-driven messaging also works for issues that most would consider non life-or-death (die-hard hoops fans aside).

Pushing one powerful number or fact is a perfect use of Vine


As the series progressed to a seventh and deciding game, some storylines began to emerge, from LeBron James’ on-court wardrobe to a relative no-name lighting it up on the court and on Twitter. So with Twitter’s own Ian Padgham (@origiful), we looked at some of those numbers and had a little fun ourselves. These three Vine videos are the result.

LeBron’s headband:

Introducing Danny Green:

The battle for Tweets:

Our three tips when making data-driven Vine videos:

  • Keep it simple: one big number is enough for each one
  • Make the idea behind the video memorable – but don’t over-complicate it. Does it support the story?
  • Remember Vine’s unique ability to loop – people will watch this again and again so try to create something that circles seamlessly

Have you made a #datavine? Let us know [email protected].