Link sharing made simple

Tuesday, 7 June 2011

We’ve been working on a bunch of features to make Twitter easier to use. Today, we’re releasing something that many of you have been asking for – automatic link shortening on

How does it work?
Just paste a link of any length into the Tweet box on After you’ve composed your Tweet and you hit the “Tweet” button, we’ll shorten the link so that it only takes up 19 characters.

What’s in it for me?
Sharing links on is now simple and instant. Plus, since we show a shortened version of the original link, people will know which site the link points to. This service also increases security. If users click links that are reported as malicious, we direct them to a page that warns them.

What if I want analytics for my links?
You can continue to use your favorite third-party link shortening services.

Visit our support page if you want to learn more.