Insights

A meme is born: How people are taking mixed media viral on Twitter

Immediately after we announced the global release of mixed media, people on Twitter found ways to make it go viral. Here’s how.

Taylor Swift’s “Midnights” reveals how music fans show up on Twitter

Take a peek under the hood at the different ways music fans (like “Swifties”) show up on Twitter for their favorite artists.

Moments that defined a record-breaking summer on Twitter

Check out a few of the moments from around the world that helped define the record-breaking summer of 2022 on Twitter.

How many people come to Twitter for news? As it turns out, a LOT

We’ve compiled valuable learnings to help give you visibility into how — and how many — people engage with news and current events on Twitter.

Serena by the numbers: The most Tweeted about female athlete of all time

Serena Williams has been a dominant force on the tennis court for 27 years, and she continues to rack up the W’s on Twitter as well.

Twitter Gaming reports record conversation volume for first half of 2022

In the first half of 2022, there were approximately 1.5 BILLION Tweets about gaming – a record half following up on a record year for gaming conversation in 2021.