US issue ads policy: What this means for advertisers

Today we announced the next phase of our efforts to provide increased transparency for advertising on Twitter. The new issue ads policy requires those wanting to promote content that advocates for a specific legislative issue of national importance or ads that refer to an election or clearly identified candidate, to get certified. In addition, increased details around these ads will be made available in the Ads Transparency Center.

We understand that many times brands run campaigns that support legislative issues of national importance, so we wanted to provide more clarity and examples so you understand what this new policy means for you. Simply put, if you are promoting content that specifically advocates for or against a legislative issue of national importance or ads that refer to an election or clearly identified candidate, the ad would fall under our new policy and the advertiser would need to be certified to run it.

Here is an example of promoted content that falls under the policy:

Here is an example of promoted content that does not fall under the policy:

If you are planning on running any promoted content that you think would fall under the new issue ads Policy, you will need to go through the certification process.

Getting certified is easy! Just click here to get the process started. Further questions? Check out our FAQs.