Building new data controls and updating our privacy policy

Wednesday, 17 May 2017

As we work to make our content more relevant to people on Twitter, we also want to offer the best and most transparent privacy and data controls.

Today, we’re announcing a suite of industry-leading tools to give you more access to your information and greater, more granular control over how it’s used. We’ve also updated our Privacy Policy to reflect the improvements that we’ve made to Twitter.

Here are the most important updates rolling out in the coming days:


  • Increased transparency: We’re expanding Your Twitter Data to give you the most transparent access to your Twitter information to date, including demographic and interest data, and advertisers that have included you in their tailored audiences on Twitter. Each category of data will be clearly marked, and you will be able to view or modify this data directly.
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  • New controls: We’re launching new Personalization and Data settings that offer even more granular control over how we use your data, including how we personalize your Twitter experience and whether information may be shared through certain partnerships. You can use these controls to better personalize your experience on Twitter and opt out of various types of data usage and sharing with a single switch.
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  • Personalization across your devices: When you log in, we will associate your device with your account for purposes such as authentication and personalization. We may also personalize your experience based on information from other devices besides the ones you use to log into Twitter - you can turn this off in your Personalization and Data settings. For example, if you visit websites with sports content on your laptop, you can use this setting to help control whether we show you sports-related ads on Twitter for Android or iOS.


  • Web data: We’ve expanded how we use and store data from other websites that integrate Twitter content, like embedded Tweets. This will allow us to further improve and personalize our services, connecting you with the stories, brands and organic content you care about most. We do not store web page visit data for users who are in the European Union and EFTA States. We’re also excited to announce that we will be participating in the Swiss-US Privacy Shield and adhering to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising.
  • Data sharing: We’ve updated how how we share non-personal, aggregated, and device-level data, including through some select partnership agreements that allow the data to be linked to your name, email, or other personal information – but only when you give your consent to those partners.

Privacy is built into our DNA as a company and it’s something we take an active role in promoting and advocating for across the world. We partner with civil society, we stand up to governments and we continue to evolve our efforts around transparency. This commitment will continue as we build our industry leadership on this issue.

We’re continuing to make updates and grow our business in a way that can improve your Twitter experience and which dovetails with our heartbeat as company - a commitment to protecting and defending your privacy.

For more information visit our Help Center.

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