Serena by the numbers: The most Tweeted about female athlete of all time

Thursday, 8 September 2022

Serena Williams has been a dominant force on the tennis court for 27 years — and while Twitter hasn’t been around quite that long, she continues to rack up the W’s here as well.

Last week, in addition to shattering ESPN’s all-time tennis viewership record during her farewell match at the US Open, Serena was officially crowned the most Tweeted about female athlete of all time.

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It’s true. During the course of 2022's US Open alone, she’s been mentioned in over a million Tweets and counting. Here are some more stats you might be interested to know:

  • Serena has over 10.7 million Twitter followers and still ranks among the top 20 female athletes with the most new followers in 2021 — more than two decades after her career began
  • @serenawilliams is the most mentioned player handle in the tennis conversation globally since the start of the US Open
  • All of the top 5 most Retweeted Tweets about tennis since the start of US Open are about Serena
  • Serena continues to bring new audiences to tennis, with approximately 30% of users who Tweeted about Serena in August having not Tweeted about tennis all year 

We just wanted to give credit where credit’s due. Here’s to 367 major match victories, 23 Grand Slam singles championships, 4 gold medals and countless memories.


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