Insights
Twitter gaming and esports insights for the first half of 2021
By
Monday, 21 June 2021
In 2020, there were more than 2 BILLION Tweets about gaming and the conversation hasn’t skipped a beat in 2021. Between esports leagues like the Call of Duty League & VALORANT Champions Tour, to global gaming events like E3 & Summer Game Fest, there has been an 18% increase in Tweets about gaming YoY.*
Gamers around the world come to Twitter to discuss all of the latest happenings and trends. From new game announcements, patch notes, highlights from major esports events, bets on risky tattoos - it all happens here. Here is a look at the countries that have Tweeted about gaming most often in 2021 so far.
Countries Tweeting about gaming most often:
While we are starting to see the return of live sporting events, the esports industry never let up amidst the pandemic due to online play, with plenty of leagues ramping up since the beginning of the year. We’ll stay tuned on the impact around live esports events when those return in the second half of the year as well. Here’s some key insights into the esports conversation on Twitter, including the most Tweeted about athletes, leagues, & teams in 2021 so far.
Most Talked Esports Leagues (Globally, YTD)
CBLOL: Most Mentioned Teams
Call of Duty League: Most Mentioned Teams
Overwatch League: Most Mentioned Teams
VALORANT Champions Tour: Most Mentioned Teams
League of Legends European Championship - Most Mentioned Teams
Most Talked About Esports Athletes (Globally)
Most Tweeted About Esports Team (Globally)
2020 was definitely the year of Animal Crossing: New Horizons, but this year we’ve got a new game that’s on everyone’s mind, Genshin Impact. Here’s the most Tweeted about video games for 2021 so far.
Most Tweeted About Video Games in the World (YTD)
We’re also seeing so many new gaming personalities explode on the scene this year, along with the resurgence of existing personalities. Here’s the most Tweeted about gaming personalities for 2021 so far.
Most Talked About Gaming Personalities (Globally)
E3 made it’s return this year, in a digital-only format that broadcasted from June 12th - 15th. No matter where you watched the event, the conversation dominated Twitter, with 26 of the 30 Worldwide Trends relating to the event at one point during the 4-day event. Here’s some of the key insights from #E32021.
Countries that Tweeted the most about E3:
This is the most viewed video from E3 this year:
Most Talked about Games from E3:
Twitter Spaces have only been around for a short period of time, but we’re already seeing some amazing Spaces come out of the gaming community so far. Here’s the top 5 most listened to Spaces from gaming creators:
Twitter Spaces Call-Out - Top 5 most listened to Spaces Hosts:
Even though the year is almost halfway over, there’s still plenty to look forward to in the second half of the year. Be sure to stay tuned for even more gaming events like Gamescom & The Game Awards, along with plenty of esports content from Call of Duty League, League of Legends Esports, Overwatch League, and the VALORANT Champions Tour among others.
*Twitter Internal Data, Jan -June 2020 vs 2021
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