Looking ahead to 2021: Twitter Data Partners weigh in

Friday, 18 December 2020

It’s hard to believe almost an entire year has gone by since our first blog featuring our Twitter Official Data partners who shared their 2020 perspectives on Twitter data and future trends. We’ve brought them back to hear their thoughts on what 2021 has in store and how brands should think about using data to inform their strategy next year. Here’s what they had to say:

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Social offers brands a real-time view of culture as it evolves. Marketers who tap into social data effectively can spot rising trends, uncover new perspectives and challenge assumptions about their customers. These social data leaders are the brands to watch in 2021.

Jamie Gilpin

CMO, Sprout Social


The spread of COVID-19 has significantly changed our ways of living, including behavioral patterns. Many communications that were traditionally done offline are now moving online. We live in a world where those VoC and engagements happening on Twitter are critically important for marketers to drive business gains.

Takumi Ryujin

Executive Manager, NTT Data


Customer Experience Management (CXM) is the next CRM. As brands focus on building their CXM practices, they will discover that Twitter is strategically critical because Twitter’s open format makes it the perfect place for brands to Listen to, Learn from, and Love their customers.

Grad Conn

Chief Experience Experience Officer, Sprinklr


Consumer needs in the pandemic forced years of digital transformation into months. Our clients and our data tell us there’s no slow down in how those needs are evolving. So agility is the core theme: how well can your org loop through input, adjust, execute? Repeatedly.

Will McInnes

Chief Marketing Office, Brandwatch


The fastest and most relevant real-time information is vital for corporate enterprises as they navigate a world of unexpected events that can impact their people, assets and brand. Enterprises must equip themselves with new technologies to meet the challenges of this environment.

Ted Bailey

CEO and Chairman, Dataminr


As we look into 2021, there’s one thing that we know is true: it’s never been more important for brands to stay agile and adapt business strategies to the evolving needs of customers. Twitter will continue to be the heart of what’s happening, and with the help of Twitter Official data partners, brands can stay tapped into the pulse of the ever-changing conversation. 

To learn more about the Twitter Official data partners, head to

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