Insights
Twitter insights on gaming and esports for the first half of 2020
By
Wednesday, 5 August 2020
Whether you’re celebrating the return of SKATE or you’re coordinating turnip sales with Elijah Wood, Twitter was home of the public conversation around gaming during the first half of the year.
With over 1 billion Tweets sent in the first half of 2020, the gaming conversation on Twitter is at an all-time high.
The gaming conversation has also been massive in many countries in 2020 with gamers worldwide coming to Twitter to discuss the latest in topics and trends.
Here is a look at the countries that have Tweeted about gaming most often in 2020 so far.
Countries Tweeting the Most About Gaming
With the launch of Topics last November, it’s now easier than ever to keep up with all of your favorite gaming conversations. When you choose to follow a topic – whether it’s your favorite game, publisher, or esports team – you’ll see Tweets from a whole host of accounts that are experts, fans or just tend to talk about that thing a lot on Twitter.
These are the most-followed Gaming Topics in 2020 so far.
Most Followed Gaming Topics
TOP GAMING TITLES AND ESPORTS ORGANIZATIONS
Here is a snapshot of the games and esports orgs that have owned the gaming conversation on Twitter during the first half of 2020.
Most Tweeted About Games Globally
Most Talked About Esports Teams
DIGITAL GAMING EVENTS ON TWITTER IN 2020
While fans around the world didn’t get a chance to participate in-person at signature gaming events such as E3, that didn’t stop publishers and event organizers from holding their own digital events this year.
Most Tweeted about Video Game Conference in 2020
Many top digital Gaming events took place in June and July 2020 alone. Here is a deeper look at insights from four of these events, and the related topics and trends that drove the Twitter conversation worldwide.
In June 2020, Sony hosted their The Future of Gaming on PS5 event, which quickly became the most Tweeted about Gaming event of 2020 so far (a title formerly owned by Animal Crossing: New Horinzon’s release earlier this year).
The event drove a 82% increase in the gaming conversation on Twitter, benchmarked against the previous 30 days of conversation.
These were the three most Tweeted about games during the The Future of Gaming on PS5 event.
Another major Gaming event in June 2020 was EA Play (#EAPlay) event from Electronic Arts (@EA). This digital event drove massive volumes of conversation, highlighted by excitement at the announcement of the Skate franchise returning.
In July 2020, Ubisoft hosted their first #UbiForward event, showcasing a variety of upcoming titles, from existing and new franchises.
Finally in mid July 2020 the Xbox Games Showcase (#XboxGamesShowcase) gave gaming fans all over the world the first gameplay from the latest installment of the Halo franchise, and announced the return of a new edition of Fable.
WHAT'S NEXT IN 2020
As many of us continue to stay home and stay safe, the gaming conversation on Twitter is showing no signs of slowing down. From esports tournaments to digital gaming events and conventions, there is plenty of exciting gaming content to keep up with for the rest of 2020.
We’re just a few weeks away from Gamescom 2020, which will feature Opening Night Live hosted by Geoff Keighley (@GeoffKeighley) and live coverage from IGN (@IGN) throughout the rest of the show. From there, we’ll be keeping up with all the action from PAX Online (@pax) in September, and closing out the year with The Game Awards (@TheGameAwards).
On the esports front, we’ve got plenty of more content and conversations from Activision Blizzard’s Call of Duty League (@CoDLeague) and Overweatch League (@OverwatchLeague) plus Riot’s LoL Esports (@LoLEsports).
Be sure to follow Twitter Gaming (@TwitterGaming) to keep up with all things gaming and esports.
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