Events
Wrapping up #E3 on Twitter
Wednesday, 20 June 2018
Gamers around the world were glued to Twitter last week to hear and talk about the breaking announcements, trailers, and gameplay reveals coming from the annual E3 expo (@E3) in Los Angeles. No matter what games were announced, or what tournaments were happening, people came to Twitter to talk about it!
Gaming conversation was fast and furious on Twitter. There was a 94% increase in overall gaming conversation during E3 compared to the previous week on Twitter.
And there were nearly 15 million #E3 related Tweets last week. The highest spike in E3 conversation came during the Nintendo Direct press conference between 9-10 AM ET on June 12 with 890K Tweets.
The gaming conversation on Twitter spans the globe, and it was no different during #E3. These were the countries that Tweeted the most about the event.
A look at the most Tweeted about topics during the annual event offers a fascinating glimpse at what got gaming fans most excited.
These were the most Tweeted about newly-announced games:
These were the moments that generated the most conversation on Twitter:
In addition to being some of the most-discussed topics on Twitter, @Nintendo, @Bethesda, @Ubisoft, @PlayStation, and @Xbox were all the #1 worldwide trend on Twitter during their respective #E3 press conferences. The event itself -- using hashtags #E3 and #E32018 -- was also a top trend on Twitter last week.
@FortniteGame was among the early winners of last week’s event. The Fortnite Celebrity Pro-Am Tournament generated 250K Tweets during #E3.
Gaming fans had access to the biggest announcements through several #E3 live streams. @Gamespot streamed daily live video from E3, featuring first looks at upcoming games, movies and shows, demos, analysis and deep dives with developers throughout the week.
@IGN streamed more than 30 hours from downtown Los Angeles the course of #E3. Their coverage included all the action from the show floor, every major platform and publisher press event, and IGN-hosted pre and post shows with up to the minute analysis from expert personalities.
And while fans were on Twitter talking about all things gaming and esports, the @TwitterGaming team was on the ground creating content with entertainment and gaming influencers.
Some familiar faces from the music, sports and entertainment world even stopped by the Twitter Blue Room at E3 to join the fun.
Stay close to @TwitterGaming this year! We have many more exciting things to come around gaming and esports on Twitter!
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