Building the future of X

Our pace of innovation

As we build the future of X the pace of innovation speaks for itself. If we can achieve this in nine months, just imagine the scope of our ambition in the next year. To all of the teams and partners making it happen everyday, THANK YOU! 

To our passionate, growing communities of movie buffs, sports fanatics, tech trailblazers, and the world over -- the future of X belongs to YOU – blaze your glory!

NOVEMBER 2022

• 11/01 | Legacy verification turned into a subscription model
• 11/09 | Elon shares a bold vision for X (formerly Twitter)
• 11/23 | Enhanced performance advertising solutions launch

DECEMBER 2022

• 12/12 | Relaunch of Blue subscription service
• 12/12 | Blue subscribers can now upload 10-minute videos 
• 12/12 | Community Notes feature rolled out worldwide
• 12/18 | Adjacency Controls launch
• 12/19 | Profile labels expand to include blue, gold and grey check marks
• 12/19 | Launch of the pilot for Verified Organizations
• 12/21 | Upgraded user experience for $Cashtags; 
• 12/22 | View counts feature
• 12/23 | Blue subscribers can now upload 60-minute videos 

JANUARY 2023

• 1/10 | “For you” and “Following” tabs replace “Home” and “Latest” 
• 1/17 | View counts feature location moved to the right side of posts
• 1/20 | Ability on iOS to Bookmark a post directly from the post details
• 1/24 | New Keywords Ads launch in beta 
• 1/24 | Starting today on web, timelines default to where users left it last
• 1/25 | Launched 3rd Party Brand Safety Adjacency Measurement with Double Verify and Integral Ad Science 

FEBRUARY 2023

• 2/01 | Launch of appeals process where anyone can request that we review a suspended account for reinstatement under our new criteria 
• 2/03 | Launch of ad revenue share program for creators 
• 2/08 | Launch of long-form posts for Blue subscribers (4,000 character posts)
• 2/15 | Expanded ability for advertising cannabis products
• 2/21 | Launch of notifications for users

MARCH 2023

• 3/16 | Feature update for users to see the total number of times a post has been bookmarked
• 3/20 | Use of text messages as two-factor authentication method available for Blue subscribers 
• 3/21 | Adjacency Controls expanded so that up to 2000 handles and keywords can be excluded
• 3/21 | An independent assessment by Sprinklr finds that the reach of hate speech is lower
• 3/23 | Blue subscriptions now available globally
• 3/30 | Global launch of Verified Organizations
• 3/31 | Algorithm is open-sourced, ushering in a new era of transparency

APRIL 2023

• 4/13 | New $Cashtags product launches
• 4/13 | Re-launched Creator Subscription Program (previously named ‘Super Follows’) 
• 4/14 | Verified Organizations launches for all eligible organizations globally
• 4/15 | AI bot progress made, altering timelines so only verified accounts are eligible in For You
• 4/17 | Launched our new enforcement philosophy, Freedom of Speech, Not Freedom of Reach
• 4/20 | Sunset of legacy verified checkmarks
• 4/25 | The 21st transparency report is published

• 4/28 | Launched creator subscriptions globally

MAY 2023

• 5/05 | Launch of Voice Memos for Messages (DMs)
• 5/05 | Beta testing begins for: highlights tab; larger video file support; DM reply UI updates; new drafts/schedule posts UI; post boosting; inline media for long-form posts
• 5/09 | New Direct Message features launch - DM Replies and Emoji Picker 
• 5/09 | Coming soon announcement of voice and video chat from your handle
• 5/11 | Early version of encrypted direct messages launches for Blue subscribers
• 5/18 | Blue subscribers can now upload two-hour-long videos 
• 5/18 | Voice DMs feature now available globally 
• 5/23 | Feature update allowing users to search for Lists on desktop site 
• 5/25 | Launch of faster Playback and picture-in-picture (PiP) playback

JUNE 2023

• 6/1 | DoubleVerify 3rd party brand safety and suitability measurement expands to include the UK, Australia, Canada and New Zealand
• 6/06 | Feature upgrade allowing Blue subscribers up to 1 hour to edit their posts
• 6/12 | Feature upgrade allowing group Direct Messages to include up to 100 people (up from 50) 
• 6/19 | Long-form posts expands for Blue subscribers (25,000 characters)
• 6/20 | Feature updates to improve screen mirroring integration
• 6/28 | Launch of new ‘Highlights’ tab for Blue subscribers, which enables users to showcase their best posts via a new, dedicated feed on their profile 
• 6/30 | Feature upgrade allowing group Direct Messages to include up to 150 people (up from 100) 

JULY 2023

• 7/01 | Video feature update to allow for double tap functionality to fast forward/backward
• 7/01 | Rate limits to fight scam and bots
• 7/03 | New, improved version of TweetDeck launches
• 7/05 | Secured first money transmitter license in Michigan, Missouri and New Hampshire
• 7/05 | Launched new account analytics for subscribers
• 7/06 | New Job Listings feature for verified organizations being tested 
• 7/07 | Deprecation of Circles in favor of improved Communities & DM group chat
• 7/10 | Addition of Airplay button for videos on iOS 
• 7/11 | Expanded Media Studio access to verified users 
• 7/12 | Expanded our enforcement philosophy, Freedom of Speech, Not Freedom of Reach
• 7/13 | First revenue payouts to content creators
• 7/14 | New Direct Message setting added to reduce the number of spam messages in DMs
• 7/17 | Community Spotlight module added for Professional Profiles
• 7/21 | Direct Messages feature update, resulting in a 70% reduction in spam
  
• 7/24 | X is introduced to the world!
• 7/25 | Video downloads feature now available to verified users
• 7/26 | Community Notes expands into 18 new countries
• 7/28| Ads Revenue sharing eligible for creators globally

Stay tuned—the team is shipping more this week.