How New York Fashion Week unfolded on Twitter

Friday, 19 February 2016

As top designers, editors, models, and style influencers gathered at New York Fashion Week (@nyfw) to preview what’s in store for Fall 2016, they turned to Twitter to give fans and customers a front row seat. Tweets, videos, photos, Periscope broadcasts, Vines and GIFs gave fans on Twitter a feast of looks from the catwalk and access to all related #NYFW happenings.

Twitter conversation about New York Fashion Week surfaced exquisite runway looks, street style, beauty tutorials, and behind-the-scenes activity live as the events unfolded.

Designers and retailers found new ways to interact with their fashionable fans and share #LIVE perspectives on #NYFW. For example, while @PUMA took to Periscope to share the #FENTYxPUMA debut with consumers, @NeimanMarcus got fans involved by polling them on which shows they wanted to see broadcasted live. Thousands of votes later, Neiman Marcus shared its selection on Periscope and Twitter.

Twitter fans had a backstage pass to the #RedDressCollection fashion show as celebrities walked the runway to raise awareness for heart disease and stroke in the @GoRedForWomen and @macys show.

Videos, GIFs and Vines brought the runway to life in shareable snippets.

Top fashion editors, critics and reporters Tweeted their real-time reviews straight from the runway.

And the models themselves gave their fans photos and looks to admire.

Out of all of the #NYFW conversation, these designers and brands garnered the most Twitter conversation:

  1. Puma (@puma)
  2. Kanye West (@kanyewest)
  3. Malan Breton (@Malanbreton)
  4. Tommy Hilfiger (@TommyHilfiger)
  5. Coach, Inc. (@Coach)

As models and celebrities graced the catwalk in Fall 2016’s top trends, people turned to Twitter with their live runway reactions. The most-mentioned were:

  1. Rihanna (@rihanna)
  2. Gigi Hadid (@GiGiHadid)
  3. Kendall Jenner (@KendallJenner)
  4. Lady Gaga (@ladygaga)
  5. Kylie Jenner (@KylieJenner)

Until next time, we leave you with some of the most viral photos from the week: