How @NASCAR's #DAYTONA500 unfolded live

Monday, 22 February 2016

The @NASCAR granddaddy race, the #DAYTONA500, came down to the closest finish ever, and all of the live conversation unfolded on Twitter.

@dennyhamlin won the race by inches over @MartinTruex_Jr:

The champ Tweeted an image of an essay he wrote when he was 11:

The conversation around #DAYTONA500 trended on Twitter, and we saw fans Tweeting from all over the country. Click this interactive map to see how the race played out.

Some of the drivers Tweeted after the thrilling race:


See more Tweets from drivers on this Twitter list.

@NASCAR teams Tweeted before and after the race:

Fox Sports, the official US broadcaster, brought fans behind the scenes:

And of course celebs were part of the #DAYTONA500 convo too:

Check out this Moment to see which celebs were at the race.

Hashtag 500
On Sunday, NASCAR invited fans on Twitter to race in the first-ever Hashtag 500 for a chance to win authentic memorabilia from this year’s Great American Race. Fans watching the live race broadcast on FOX and/or following @NASCAR could receive custom hashtags to Tweet with for a chance to win 10 special giveaways.

@NASCAR Viners were on ground to take fans inside the track:

Q&A with the winner
Shortly after the race ended, @dennyhamlin answered questions from fans via @NASCAR:

On site
Over 100,000 fans who attended the #DAYTONA500 were encouraged to join the Twitter convo via these call to actions on the track’s infield and fanzone:

How @NASCAR's #DAYTONA500 unfolded live

Credit: Twitter, Inc. 

Miss some of the great #DAYTONA500 Tweets? Here’s a recap of Sunday’s race as told in Tweets: