How Chile’s #CopaAmerica win played out on Twitter

Monday, 27 June 2016

The commemorative edition of the 100th #CopaAmerica was played in stadiums across the United States, but soccer fans around the world followed the action on and off the pitch live on Twitter. And @CA2016 ended in thrilling fashion just like last year, with Chile’s (@LaRoja) triumphant penalty kick shootout victory over Argentina (@Argentina) in Sunday’s final:

@LaRoja celebrated the title:

And winning players also turned to Twitter:

@Argentina congratulated Chile on the final:

Argentina’s President Mauricio Macri (@mauriciomacri) acknowledged a great tournament for Argentina after the defeat, while Chile’s President Michelle Bachelet (@GobiernoDeChile) celebrated Chile’s victory.

During Copa, Argentina star Lionel Messi became the top scorer for his national team:


And after the tough defeat, Messi said he was retiring from @Argentina:

Twitter Data

These were the most mentioned players on Twitter during Copa America (6/3/16-6/26/16):

  1. Lionel Messi
  2. Gonzalo Higuaín (@G_Higuain)
  3. Javier Mascherano (@Mascherano)
  4. Ángel Di Maria
  5. James Rodríguez (@JamesRodriguez)

These were the Top 5 most mentioned teams:

  1. Argentina (@Argentina)
  2. Chile (@LaRoja)
  3. Colombia (@FCFSeleccionCol)
  4. Brasil (@CBF_Futebol)
  5. Venezuela (@SeleVinotinto)

And these were the top 3 most Tweeted about matches: 

  1. Argentina vs. Chile (Final)
  2. United States vs. Argentina (Semifinal)
  3. Argentina vs. Panamá (Group Stage)

Twitter TV
Several TV networks across the globe enhanced the real-time coverage of Copa America on Twitter. In the U.S. @FOXSoccer and @UnivisionSports took fans behind the scenes and Tweeted great highlights just after the biggest Copa moments.

In Brazil, @SporTV featured Tweets on screen during matches, Tweeted polls and exclusive content, while @TV_Publica showcased the best moments of the matches and more in Argentina. Other networks that brought fans closer to the Copa action included @TD_Deportes, @AztecaDeportes, and @CaracolTV.

Emojis and hashtags
Copa’s official account, @CA2016, highlighted key moments, brought fans behind the scenes, interacted with fans via polls and featured content on the history of #CopaAmerica throughout the tournament.

Soccer fans Tweeted throughout #CopaAmerica with event related hashtags to follow the conversation about @CA2016 and to also add color to their Tweets with exclusive emojis:

How Chile’s #CopaAmerica win played out on Twitter

And fans could also follow #CopaAmerica via Twitter Moments, which offered an enhanced experience on Twitter with highlights, matches summaries, commentary and more. We’ll leave you with this Moment that recaps the final: