How the #usopen unfolded on Twitter

Monday, 14 September 2015

This year’s @usopen didn’t end the way many tennis fans thought it would — with Serena Williams (@serenawilliams) completing a calendar year grand slam — but the results and coverage on Twitter were just as exciting.

In the end, it was not Serena but Flavia Pennetta (@flavia_pennetta) claiming the women’s singles title over Serena’s semifinal usurper — and Pennetta’s fellow Italian — Roberta Vinci (@roberta_vinci). On the men’s side, top-seeded Novak Djokovic (@DjokerNole) defeated second-seeded Roger Federer (@rogerfederer) to claim his 10th major title.

Throughout the tournament, fans turned to Twitter to follow the compelling storylines as they played out at the Billie Jean King National Tennis Center in New York City. The conversation was led by @USOpen, which Tweeted clips of the winning moments almost instantaneously:

Unranked Roberta Vinci’s upset of the tournament favorite in the semis became the event’s signature moment. Fans on Twitter could hardly believe it:

Flavia Pennetta, the eventual women’s champ, added one last twist to the wild tournament by promptly retiring following her straight-set victory. The champ answered fans questions from the @usopen handle:

Check out these Tweets congratulating the women’s winner:

And Vinci Tweeted after her finals loss:

Meanwhile, @DjokerNole brought order to the men’s side of the bracket. His rain delayed, four-set win over @rogerfederer was closer than the final score would indicate as the two all-time greats battled point for point. In the end, however, Djokovic bested his older opponent to reach double digits in grand slam titles. Here are Tweets related to his win :


Players also Tweeted during the tournament:

The Twitter experience at this year’s #usopen began before fans even reached the grounds, with players posing with a Twitter Mirror.

Read more from our preview #usopen blog post to see all of the exciting, only-on-Twitter integrations tournament organizers offered tennis fans.

With the thrilling conclusion to the men’s and women’s brackets, this year’s major tennis season comes to a close. Next up? The 2015 @DavisCup.