The @warriors are #NBAFinals champs

Wednesday, 17 June 2015

As the @warriors defeated the @cavs in a hard fought #NBAFinals, hoops fans around the world joined the global viewing party on Twitter.

Exclusive locker room access
Once the #NBAFinals concluded, the celebration began in the locker room — and the @NBA & @warriors brought fans inside by Tweeting exclusive photos via a Twitter Mirror.

Here are some Twitter Mirror shots featuring key players for the @warriors:

And a few more:

And check out these Vines from the party:

The @NBA also Tweeted mirror photos:

Warriors players turned to Twitter after a long night of celebrating:

And they sang together on the plane home and shared it with fans:

NBA players turned to Twitter after the game:

As did former stars:

A legendary coach with titles of his own sent congrats to Golden State:

@POTUS even joined the #NBAFinals convo:

Celebs joined in during the game, too:

The @cavs’ owner was gracious in defeat:

Both teams showed class too:

And back in 2009, Curry promised fans on Twitter he and the @Warriros would turn things around:

NBA Finals timeline & hashflags
Hoops fans around the world experienced the epic series on Twitter via the NBA Finals Timeline. Learn more about it here.

The @warriors are #NBAFinals champs

Hashflags were a fun and easy way for NBA fans to add color to Tweets during the NBA Finals:

The @warriors are #NBAFinals champs

Here are a few well-known folks who Tweeted with hashflags :

Twitter Data

*Updated (6/17/15): Tweets about the #NBAFinals were viewed 7.6 billion times on Twitter and across the web from 6/4-6/17.*

Here are moments that generated the biggest peaks of Twitter conversation in the series:

  1. End of series: @warriors with the #NBAFinals
  2. End of Game 2: @Cavs defeat @warriors 95-93 in overtime
  3. Game 5: @StephenCurry30 cross over and three pointer against @matthewdelly with 2:44 left in game

These were the most mentioned players on Twitter during the series.


  1. Stephen Curry (@StephenCurry30)
  2. Andre Iguodala (@andre) - #NBAFinals MVP
  3. Klay Thompson (@KlayThompson)


  1. LeBron James (@KingJames)
  2. Matthew Dellavedova (@matthewdelly)
  3. JR Smith (@TheRealJRSmith)

The team that won each game on the court also won each game on Twitter. You can see how the series unfolded via Twitter volume, as illustrated in this chart:

The @warriors are #NBAFinals champs

Click on the image to interact with the data viz

Fans Tweeted with #NBAFinals hashflags throughout the entire series. In fact, over seven million Tweets were sent since the series began using one of the six hashflags:


Twitter TV activity and reach data for the U.S. market will be available from Nielsen here tomorrow at 1 p.m. ET.

Up next for basketball fans? Turn to Twitter for all the news before, during and after the @NBADraft on June 25.