The Tour de France rolls on Twitter

Monday, 27 July 2015

At the end of the 102nd edition of the Tour de France (@letour), Chris Froome (@chrisfroome) won for the second time, ahead of Nairo Quintana (@NairoQuinCo) and Alejandro Valverde (@AlejanValverde).

Froome’s victory was hailed around the world. Here’s a sampling of Tweets:

The #TDF2015 global conversation

During the race (July 4-26), Tweets about Tour de France were viewed 5.3 billion times on Twitter and across the web. Click on the interactive map below to see how the global conversation on Twitter unfolded during the last stage:

The Tour de France rolls on Twitter

The 5 most-Tweeted about moments of #TDF2015:

  1. @ChrisFroome crosses 1’30” behind @NairoQuinCo (Stage 20 Alpe d’Huez) and wins the Tour de France
  2. @ThibautPinot of France celebrates as he crosses the finish line to win the twentieth stage (Stage 20 Alpe d’Huez)
  3. @ChrisFroome takes stage victory in the first mountain stage of the tour (Stage 10 La Pierre Saint Martin)
  4. @VincenzoNibali wins stage 19 at La Toussuire
  5. @TonyMartin85 wins stage four and takes the yellow jersey (Stage 4 Cambrai)

Here are the rankings for the most-mentioned riders:

The Tour de France rolls on Twitter

On a poll posted via @letour, Peter Sagan (@petosagan) was voted “Most popular rider”:

Rankings for the most-mentioned teams:

The Tour de France rolls on Twitter

The riders shared their thoughts with fans during the competition.

@letour shared live news, exclusive photos, weather alerts, and more.

Cycling teams, journalists and reporters also joined the conversation:

#TDF2015 innovations
This year, a number of innovations enriched the Twitter conversations so that people could experience the race from different perspectives and learn more about performances.

For instance, for full immersion in the peloton, Twitter was the place to get the riders’ view of the race via an embedded video device:

@letourdata shared detailed data on the performance and the speed of the cyclists with intermediate live rankings and stage recaps.

Using a @TDFBox device, amusing archival photos of the Tour were unearthed for the curious to share. Fans discovered the hashtags to unlock these exclusive images:

To relive the race step by step, we leave you with this selection of Tweets: