New Zealand (@AllBlacks) beat Australia (@Wallabies) to retain the @RugbyWorldCup in a thrilling final that was celebrated and debated on Twitter around the world.
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Within seconds of the final whistle, the #TeamAllBlacks celebrations were documented on field in an emotion-charged Vine:
And a huge Twitter talking point followed moments later on the lap of honour, when New Zealand’s @SonnyBWilliams gave his winner’s medal to a young fan, who ran on to the pitch.
The final was dominated by legends Ritchie McCaw and @DanCarter, who rounded off his last international with a drop goal, captured on Twitter via Amplify, which won him man of the match and a @TwitterMirror portrait.
It wrapped up a brilliant #RWC2015 tournament, during which fans were brought closer to the action than ever before on Twitter, Vine, and Periscope.
Exclusive Twitter Polls gave fans the chance to vote for man of the match in every group game, yielding the memorable moment that Mamuka Gorgodze discovered he had won the award for his valiant efforts for @GeorgianRugby in a loss to @AllBlacks.
And fans around the world were given the chance to send their Tweets of support to iconic screens on the side of Twickenham. Contributors, over the course of #RWC2015, included @SamuelLJackson, @NicolaSturgeon, and @CliveWoodward.
Twitter Data
Tweets about #RWC2015 generated 6.8 billion impressions (views) on Twitter and across the web since the start of the tournament.
The most-Tweeted about players and coaches across the six weeks were:
The single moments that created the greatest discussion on Twitter during the tournament were:
Each nation had their own official rallying cry hashtag on Twitter to get behind the team. The five most-used throughout the tournament were:
From the start of the tournament to the bitter end, amazing sportsmanship was on display:
Although beaten, the @Wallabies were deservedly saluted on Twitter by celebrity supporters @KylieMinogue and @RealHughJackman:
But the spoils went to @AllBlacks, who signed off, in traditional style, with the Haka:
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