Experience #MarchMadness on Twitter

Wednesday, 18 March 2015

After 68 teams heard their names called on #SelectionSunday, hoops fans are ready to follow the greatest basketball tournament there is — #MarchMadness. While the intense action plays out on the court, Twitter will serve as home to the largest virtual sports bar where fans, teams, celebs and analysts can gather to talk all things college basketball in real time.

The tourney got underway last night with two #FirstFour games, that saw Hampton (@HUAthletics1868) and Ole Miss (@OleMissMBB) advance to the round of 64.

Make sure to tune in and Tweet about tonight’s #FirstFour games featuring Robert Morris (@RMUMBasketball) vs. North Florida (@OspreyMBB) and Dayton (@DaytonMBB) vs. Boise State (@BroncoSportsMBB).

How to follow the action on Twitter

The round of 64 begins tomorrow and U.S. fans can watch the action on CBS and Turner (TBS, TNT and TruTv). To stay connected throughout the tournament, look no further than these accounts for score updates, highlights and analysis:

@CBSSports will feature real-time game updates to help viewers navigate through the tournament’s best moments as well as GIFs and Tweets from on-air talent, teams, athletes and celebs. @CBSSportsCBB will provide updates on notable tournament milestones and statistics, breaking news, infographics, analysis and more.

@MarchMadness, in partnership with Turner Sports and the NCAA, will serve as the official handle of the tournament, offering up everything from in-game highlights to talent analysis to score updates. @CNN will also support the tournament via “Upset Alert” Tweets from @MarchMadness.

College hoops fans can jump into the Twitter conversation using #MarchMadness all tourney long. Find and follow all of the tournament teams here.

Also look out for exclusive behind-the-scenes Twitter Mirror content from teams:

Don’t want to miss a Tweet? Consider turning mobile notifications on for these accounts so you don’t miss anything from the full slate of games.


As the 68 schools were announced during #SelectionSunday, teams turned to Twitter to share real-time reactions using #LetsDance:

Check out more #LetsDance Tweets and other Tweets from #SelectionSunday in this collection:

These were the most-mentioned teams on Twitter during the live telecast of Selection Sunday:

Experience #MarchMadness on Twitter

Last week, @MarchMadness, along with the seven #Select68 committee members, took fans behind closed doors by making their Twitter accounts private and shared inside information about the team selection process:

Twitter #MarchMadness bracket

We were curious which teams Twitter users predicted to win the tournament after schools found out their fate on Sunday. Instead of just looking at who generated the most overall conversation, we specifically measured which teams were talked about in the context of winning. So we analyzed how many Tweets used a team-related keyword alongside a ‘winning’ related keyword (from 6 p.m. ET on March 15 to 12 p.m. ET on March 17) and then proceeded head-to-head bracket style to arrive at the fan prediction.

Experience #MarchMadness on Twitter

Kentucky (@KentuckyMBB) defeats Duke (@Duke_MBB) in the National Championship based on the roar of the crowd on Twitter. Don’t like the outcome? Make sure you Tweet and cheer your team on all tournament long! Enjoy all of the madness on and off the court, and check back each Tuesday when we recap how the games played out on Twitter and preview the upcoming slate of games.