#LoveWins: How brands responded on Twitter

Saturday, 27 June 2015

Today, a Supreme Court ruling legalized same-sex marriage across the U.S.


The real-time response by Twitter users has been a loud, proud and resounding #LoveWins.


Brands on Twitter also instantly reacted to the historic news, smartly connecting with their followers – LGBT people and allies alike – during a powerful moment of celebration. 

The tone of these brand Tweets varied from witty to moving. Some gave their profile pictures a rainbow refresh. Others shared touching videos of their long-time efforts on behalf of the LGBT community. One even renamed a product to mark the occasion.

But the one thing they all shared in common? Every brand on Twitter that acknowledged the SCOTUS decision took a very public stand in supporting equality for all. And that’s something we can also feel proud of today.