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#Influencer voices: How GE designs marketing moments with Twitter

Monday, 5 January 2015

@GeneralElectric is very active on Twitter and known for Tweeting visually captivating content (read about its #6SecondScience campaign). We interviewed GE’s CMO, Beth Comstock, to learn how the brand uses Twitter to create marketing moments and connect with consumers in creative new ways.

One of our core brand tenets is to be relevant, to capture and be part of moments of now. If that’s your strategy, what would you do without Twitter?

— Beth Comstock, @bethcomstockCMO, General Electric