How the 2015 BET Awards unfolded on Twitter

Monday, 29 June 2015

As stars in music, acting, sports and entertainment celebrated the best in African-American music and pop culture at the 2015 @BETAwards, a large community of fans had Twitter as their sidekick to share rich commentary and reactions in real time. Periscope also transported viewers from the couch to the ceremony, with live behind-the-scenes action from the red carpet and backstage.

Throughout the evening, fans followed along with all of the biggest moments as they happened, and this year, performances stole the show. Here are the ones that generated the most conversation:

  1. BET honors Janet Jackson with the Ultimate Icon: Music Dance Visual Award and tribute
  2. Battle of the Ballads: K. Michelle, Tamar Braxton and Patti LaBelle perform
  3. Chris Brown performs with Tyga and Omarion

As stars presented the awards, performed, and took away the trophies, viewers chimed in with their reactions and congratulations. Here are the most-mentioned people on the show:

  1. Nicki Minaj (@NICKIMINAJ)
  2. Chris Brown (@chrisbrown)
  3. Rihanna (@rihanna)

Periscope broadcasts from @BET offered fans an opportunity to join the action from the red carpet and backstage, while a Periscope robot roamed the scene to capture the moments in real-time.

A Vine 360 Booth and handheld Twitter Mirror also showcased the goings-on at the red carpet:

During the show, a Twitter Mirror with GIF functionality caught the honorees and presenters from backstage:

The stars also joined in on the BET conversation as they shared their first-hand experiences with their followers. Here’s a collection of their Tweets:

Twitter TV activity and reach data for the U.S. market will be available from Nielsen here tomorrow at 1 p.m. ET.