How brands used Promoted Video on Twitter during the #Oscars

Thursday, 26 February 2015

Earlier this week, we shared the moments during the #Oscars that sparked the most buzz on Twitter. Brands like @SamsungMobileUS who joined the real-time conversation also emerged big winners, driving brand lift by engaging a global audience as the show unfolded. 

@SamsungMobileUS, famously behind last year’s ultimate selfie, nabbed the spotlight again this year by extending its official on-air sponsorship through a Twitter Amplify program that gave the brand exclusive access to green room content from the @TheAcademy.

This was also the first time Promoted Video was available to brands on Hollywood’s biggest night. Here’s a quick look at how advertisers were able to use Twitter to engage and inspire with moving pictures during the #Oscars – something not possible before this year.

@Adobe celebrated artistry with an evocative ode to creators of all kinds.

@AmericanExpress brought to life its mission to help people on their journeys.  

@AmericanExpress further highlighted this commitment with a Twitter campaign to fund one filmmaker’s journey, which was especially apropos on Oscar night.


@DiscoverLA enticed movie lovers to visit the City of Angeles with the promise of their own glamorous #LAStory.


With its powerful #SpeakBeautiful campaign, @Dove challenged Twitter users to shift the conversation and keep Tweets about their own beauty and body image positive.


@Ford bestowed its own #BestMale honor to an everyday hero – and Ford owner – helping veterans recover from the scars of war.


@XFinity illustrated how its technology helped one little girl who is blind enjoy the magic of her favorite movie.


For more inspiration and tips, check out our recent Guide to Promoted Video and our newest Promoted Video case study on @JCPenney’s #JustGotGingled campaign.