Goals galore: how the #NHLAllStar game played out on Twitter

Monday, 26 January 2015

As hockey’s biggest stars took to the ice in Columbus, Ohio and scored a record-setting 29 goals during the annual #NHLAllStar game, fans followed all the action on and off the ice on Twitter.

And wow, what a game it was:

@Sportsnet in Canada and @NHLonNBCSports in the U.S. served as the official broadcast partners and they took fans behind all of the action on Twitter too.

These were the top three most-Tweeted moments during the #NHLAllStar game:

  1. Jakub Voracek (@jachobe) scores for a second time off an assist from Aaron Ekblad for Team Toews.
  2. Ryan Johansen (@RyanJohansen19 ) receives the MVP award.
  3. John Tavares (@91Tavares) scores on a breakaway for Team Toews.

These were the most-mentioned players during the game:

Team Toews

  1. Jonathan Toews
  2. John Tavares (@91Tavares)
  3. Jakub Voracek (@jachobe)

Team Foligno

  1. Marc Andre Fleury
  2. Nick Foligno
  3. Carey Price (@CP0031)

And below are the top 10 most-Retweeted Tweets from the game:

Before Sunday’s big game, the annual skills competition dominated the conversation on Twitter. The @NHL used #NHLBreakawayFanVote to let fans decide who they’d like to see compete in the @Honda Breakaway Challenge. Fans were able to vote directly within a Tweet:

Goals galore: how the #NHLAllStar game played out on Twitter

During the Breakaway Challenge itself, fans could vote for who should be deemed the winner by using a hashtag for their favourite player:

In the end, Ryan Johansen took home the title:

At Friday night’s All-Star Fantasy Draft, league star Alex Ovechkin (@ovi8) made his intentions clear, wanting to be picked last to win a new car:

After missing out at the Draft, Ovechkin’s next chance at winning new wheels was being the All-Star Game MVP, which he tweeted about and to which @Honda responded:

Turns out his intentions were altruistic all along. When @Honda learned that he wanted to donate the car to the Washington Ice Dogs (@SHWIceDogs), even though he wasn’t named MVP, they still gave him a new car which he promptly donated to the good cause:

This year’s NHL All-Star Weekend festivities also featured more video on Twitter than ever before, with fans getting access to alternate and unique camera angles:

Let’s slow down Shea Weber’s hardest shot:

St. Louis goalie Brian Elliott (@KidElls1) took the art of the selfie to a whole new on-ice level during the skills competition, which became the most-Retweeted Tweet during the all-star weekend festivities:

He wasn’t the only one getting in on the selfie act:

In Canada, official NHL broadcaster @Sportsnet took fans behind the scenes with a Twitter Mirror. The result was some fantastic content, see them all here:

To make sure you don’t miss any of the action during the rest of the NHL regular season and throughout the playoffs, remember to follow @NHL, @Sportsnet, @NHLonNBCSports, @TwitterSports and @TwitterSportsCA.