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Bringing the #NBAFinals experience closer to hoops fans on Twitter

By
Thursday, 4 June 2015

As the Cleveland @Cavs and Golden St. @Warriors begin their quest for an @NBA championship tonight, hoops fans around the world can connect to all the #NBAFinals news on and off the court in real time on Twitter too.

NBA Finals Timeline

In partnership with the @NBA, we’ve created the NBA Finals Timeline, your one stop for #NBAFinals related Tweets, commentary and expert analysis, plus exclusive video and Vines from the NBA, the @Cavs and @Warriors. Look out for real-time video highlights shortly after big moments, too – and it will also feature live scores during the games airing on ABC. The Timeline will be available starting Thursday, June 4.

The NBA is the first U.S. major sports league to partner with Twitter on a Timeline experience. The timeline is the perfect complement to watching the game live on TV.

We’re testing the NBA Finals Timeline with the majority of users on our iOS and Android mobile apps. NBA fans can search for #NBA or #NBAFinals on mobile to join the timeline experience and get even closer to the league, teams, players, fans and analysts.

Bringing the #NBAFinals experience closer to hoops fans on Twitter

Hashflags

Hashflags are a fun and easy way to add some color to your Tweets. We’ve unlocked hashflags for:

This GIF shows off the NBA Finals Hashflags:

Bringing the #NBAFinals experience closer to hoops fans on Twitter

Exclusive locker room access

Once the #NBAFinals conclude, the celebration starts in the locker room – and @NBA will bring fans inside by Tweeting exclusive photos via the Twitter Mirror and Vine videos. Take a look at these examples from last year’s champion @Spurs:

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@StephenCurry30 vs. @KingJames

While basketball is a team sport, there’s no denying that both the @Warriors and @Cavs are led by superstars Stephen Curry (@StephenCurry30) and LeBron James (@KingJames). This data visualization looks at mentions of both stars since 5/28/14:

Bringing the #NBAFinals experience closer to hoops fans on Twitter

Click on the image to explore the interactive chart

You can find and follow all the Cleveland players on Twitter here; @StephenCurry30 and his Golden State teammates are on Twitter here.

Who’s going to win?

@ESPN, exclusive broadcaster of the #NBAFinals, is also joining the fun on Twitter with an exclusive vote for NBA fans:

Bringing the #NBAFinals experience closer to hoops fans on Twitter

Click on the image to vote on Twitter

All day, @SportsCenter will invite fans to vote between the @Warriors and @Cavs in advance of Game 1 on ABC later that night. The final results will be revealed during the 6 ET edition of @SportsCenter.