Twitter self-service advertising now available in 11 new countries throughout Europe, Latin America

Beginning today, Twitter’s self-service ad products are available to small- and medium-sized businesses (SMBs) in 11 new countries: Argentina, Chile, Colombia, Ecuador, Guatemala, Mexico and Peru in Latin America, and Belgium, Italy, Luxembourg and the Netherlands in Europe.

Over the last year, thousands of small- and medium-sized businesses have used Twitter Ads to engage their customers in real-time conversations, drive website traffic, generate leads and close sales. Today’s announcement will help even more businesses to achieve their marketing goals with Twitter by expanding our self-service ad offerings to a total of 20 countries.

With the self-service ad products, your business can extend its reach beyond your current base to find new customers interested in your products or services.

By targeting potential customers in real time based on their geography, interests, mobile device and keywords, you have a greater opportunity to connect with these users at the precise moment when your business is most relevant to them.

Some features of the self-service ad products include:

Objective-based campaigns
Whether you want to gain more followers or drive traffic to your website, Twitter Ads gives you the flexibility to create campaigns that drive results. We offer tools that make it easy to create and customize your ad format — and because you only pay for actions that align with specific objectives, you can drive the highest possible ROI from your campaigns and measure that performance with powerful reporting and analytics.

Real-time tracking and analytics
Use the Tweet Activity Dashboard to track and optimize the performance of your organic Tweets. This all-in-one tool gives you a comprehensive 28-day overview of your Twitter activity, including the total numbers for when users view or engage with your Tweets.

If you’re a small- or medium-sized business in any of these 11 newly-launched countries, and are ready to try Twitter Ads, visit us here. For businesses in Spanish-speaking Latin America who have special advertising needs, please reach out to our Ad Sales Partner, IMS Social.

To learn more about Twitter for business and to get tips on how to make the most of your presence on Twitter, follow us @TwitterSmallBiz, @TwitterLatAm, @TwitterAdsNL or @TwitterAdsITA. For help, visit our support page or file a support ticket by clicking on the help link, which is located on the top right corner when you log into Twitter Ads.