The 2014 GRAMMYs: A marriage of music & celebration

Monday, 27 January 2014

Every day, music lovers on Twitter share what’s #nowplaying. So it’s only natural that Twitter was abuzz during the 56th annual GRAMMY Awards, which featured performances from legendary stars like @Beyonce, @Madonna, Stevie Wonder, Willie Nelson and many others.

Throughout the East Coast broadcast of the show (8:00 p.m. to 11:45 p.m. ET), there were 15.2 million Tweets about @TheGRAMMYs.

The performances, elaborate sets, vast array of styles and colorful crowd combined to give music fans plenty to kibitz about on Twitter throughout the show. Here are the moments that generated the most Twitter buzz:

The most-mentioned stars of the night were:

Nominees, performers and the audience itself transported everyone right into the action:

A Twitter mirror even made on-air appearances after capturing candid backstage shots of some of the night’s biggest stars:

Meanwhile, celebrities and brands of every stripe watching right alongside the rest of us made us feel we were all at one big, star-studded viewing party:

And taking home the award for the most retweeted Tweet of the night: Arby’s.