#MLSAllStar Game plays out on the pitch and on Twitter

Thursday, 7 August 2014

Yesterday’s #MLSAllStar Game showcased the best @MLS players competing against FC Bayern Munich (@FCBayernEN), the German soccer club who recently captured their 23rd Bundesliga title. From the days leading up to the match to the final whistle at Providence Park – home of the Portland Timbers (@TimbersFC) – the festivities played out on Twitter.

Overall, there were more than 165,000 Tweets sent (310% increase over last year) during the #MLSAllStar telecast on ESPN 2, according to the Nielsen Twitter TV Ratings (NTTR) from Nielsen Social (@NielsenSocial). It was the most Tweeted about TV program on August 6.

@MLS, whose all-stars defeated FC Bayern Munich 2-1, provided soccer fans with behind-the-scenes access to the action on and off the pitch:

Fans got even closer to their favorite players thanks to the Twitter Mirror and Vine Booth:

@FCBayernEN shared insider access with their fans as well:

Of course, MLS players also engaged with fans on Twitter, including @KyleBeckerman who took over the @MLS handle for a Twitter chat at halftime of the match:

You can find all of the @MLS All-Stars on Twitter here and the FC Bayern players here.

Throughout the week leading up to the All-Star Game, fans got closer to the festivities via the MLS Digital HQ:

Before the #MLSAllStar game kicked off, @PhilaUnion player Maurice Edu (@mauriceedu) already won a title: champion of the Vine Olympics.

On Monday night, the #ChipotleHomegrown game offered fans an exciting match up of homegrown players versus the@TimbersFC U23 Team:

On Tuesday, the @SpecialOlympics Unified all-star soccer match saw the best from the U.S. take on the best from Germany:

Also on Tuesday, @FCBayernEN’s Claudio Pizarro (@pizarrinha) did a Q&A with fans from his team’s account:

You can find more #MLSAllStar Tweets from players, fans, celebrities and journalists in this timeline:

To ensure you don’t miss any soccer action in the second half of the @MLS season, follow @MLS, @ESPNFC, @NBCSportsSoccer and @TwitterSports.