Artists rock out in front of Twitter mirror, Vine booth at GRAMMYs

Tuesday, 28 January 2014

The stars were out at the 56th annual GRAMMY Awards, posing for a Twitter mirror and taking a virtual spin in the Vine booth.

There were three Twitter mirrors at the ceremony, conveniently located for artists to snap a quick photo for fans on their way to perform, present and accept awards. It captured the night’s biggest stars backstage, from music legends like Stevie Wonder to contemporary sensations like @katyperry.

The Twitter mirror was also featured twice during the @CBS broadcast. Once, the camera showed Taylor Swift (@taylorswift13) and friends posing in front of the mirror, which sends out the pictures as Tweets from the official Grammy account (@TheGRAMMYs).

The night before, the Vine booth sat front and center to capture 360-degree videos of the artists as they walked down the red carpet at the iconic Clive Davis Pre-Grammy Gala.

The hashtag #GRAMMYs was shown on air, so that fans and artists alike could take part in the conversation about the biggest winners and stars of the night.

For additional data about the global conversation during the live telecast including the top-tweeted moments, here’s our Official Twitter Blog post. For data from the Nielsen Twitter TV Ratings (NTTR) from Nielsen SocialGuide (@Social_Guide), here’s our post on the Twitter Media blog.

Do you know of other innovative uses of Twitter? Write to [email protected].