Announcing network mediation for native ads on MoPub

Tuesday, 24 June 2014

Earlier this year, we announced the general availability of native ads for all MoPub publishers, enabling them to better monetize their ad inventory while providing a more seamless experience for users.

Since then, we’ve enhanced our suite of publisher tools, and today, we are introducing mediation for native ad networks. Until now, publishers have had to either choose a single native ad source or dedicate resources to custom work in order to use multiple native ad sources in their apps. Today, publishers can manage multiple ad networks for native ads directly through MoPub with one SDK.

We’re excited to introduce the first and only native ads network mediation solution for mobile app publishers today. To learn more about how to get started, read this post on the MoPub blog.