An update to tailored audiences: introducing new audience list upload, audience manager and mobile advertising IDs

Tuesday, 16 September 2014

Today, we’re releasing new tools to make it even easier to create, manage and activate your tailored audiences on Twitter. The new features include audience list upload capability, better audience management tools, new supported ID types for creating audiences — specifically, mobile advertising IDs and mobile phone numbers — and improved targeting options to help advertisers reach additional users similar to their existing audiences.

Audience creation and management

Creating and managing tailored audiences is now more flexible and convenient. You can directly create new list audiences — and manage existing audiences on — through our new audience manager tool. The new audience manager enables you to see the details of all of your audiences in one place, change or delete them and get notifications on the status of those specific audiences.

To augment the total reach of tailored audiences you can create using your customer info, you can now build audiences using mobile phone numbers in addition to email addresses. We also support Apple iOS and Google Android mobile advertising IDs so you can create audiences of users with your apps installed or who take certain actions like viewing a product or achieving a level in your apps. We have extended this functionality to our Ads API so you can have the same functionality if you prefer to work directly with any of our Ads API partners.

An update to tailored audiences: introducing new audience list upload, audience manager and mobile advertising IDs

New targeting capabilities: look-alike-only targeting

We’re excited about the addition of look-alike-only targeting, a powerful new way for you to only target users similar to your tailored audiences. This lets you reach users who are most like your best existing customers, and is particularly useful for mobile app promotion campaigns to reach users similar to those who have already installed your app. To enable you to drive more efficient user acquisition, we’ve added the ability to exclude tailored audiences based on website visitors from campaigns using interest, keyword, TV and other tailored audiences.

Users have privacy choices

As we continue to make Twitter Ads more useful to marketers, we will also continue to provide simple and meaningful privacy choices to our users. Twitter users can easily uncheck the box in their privacy settings next to “Tailor ads based on information shared by ads partners,” and Twitter will not match their accounts to information from our ads partners for tailored audiences. We also respect the “limit ad tracking” setting on iOS and Android devices for audiences based on mobile advertising IDs.

As always, we do not share personally identifiable information with ad partners. Advertisers will continue to receive the same reports that include how many users saw or clicked on an ad, without identifying who saw it or clicked on it. These reports contain only aggregate, public or non-personal information. Our Help Center has more information about users’ privacy settings and our audience size requirements.

Interested in these new ways to directly create and manage tailored audiences? Check out the new audience manager to get started.