A look back at Premio Lo Nuestro

Friday, 21 February 2014

The Premio Lo Nuestro (@PremioLoNuestro) awards lit up Miami last night as Latin music’s biggest stars gathered to celebrate with live performances, fun fashion, and, of course, the coveted awards. If you didn’t have a ticket or backstage pass, Twitter was all you needed to celebrate right alongside your favorites.

According to Nielsen Social Guide data, there were 546,400 Tweets sent in Spanish and English during the event last night. Those Tweets reflected insider moments from nominees and attendees who captured everything from the Premio Lo Nuestro Carpet Special to candid moments backstage to everywhere in between.

There were 546,400 Tweets sent during the Premios Lo Nuestro Awards, according to Nielsen SocialGuide data.

Fans chimed in throughout the night, tweeting questions to their favorite stars to answer during the pre-show, and congratulatory Tweets after their wins. Meanwhile, the Twitter Mirror captured the most glamorous moments during the pre-show, when everyone was gearing up for the night:

Backstage, the stars were able to share that special moment with fans after they won. Here are the reactions, captured in six-second Vine videos:

Stars could also give viewers a peek at what it was like at the show with signature selfies from a Twitter Mirror:

Until next time!