Jesse Pinkman phones a friend

Thursday, 22 August 2013

Emmy-nominated actor Aaron Paul (@aaronpaul_8) knows how to show his fans some love.

Paul, who plays a character called Jesse Pinkman on AMC’s hit show Breaking Bad (@BreakingBad_AMC), wanted to connect with fans in advance of the next episode. While Pinkman has resorted to some unusual means of connecting with residents of Albuquerque, Paul turned to Twitter:

Word of Paul’s (@aaronpaul_8) outreach to Breaking Bad fans spread quickly on Twitter.

For a select 10 fans who tweeted their numbers back, Paul was on the line with them in no time:

Over the next 12 hours Paul was mentioned 14,437 times as news of his offer — and the subsequent calls — went viral on Twitter. Of course, his number of followers also took a noticeable leap.

Do you know of other innovative uses of Twitter? Contact us at [email protected].