Jesse Pinkman phones a friend

Thursday, 22 August 2013

Emmy-nominated actor Aaron Paul (@aaronpaul_8) knows how to show his fans some love.

Paul, who plays a character called Jesse Pinkman on AMC’s hit show Breaking Bad (@BreakingBad_AMC), wanted to connect with fans in advance of the next episode. While Pinkman has resorted to some unusual means of connecting with residents of Albuquerque, Paul turned to Twitter:

Happy Breaking Bad day bitches! What’s your number? Calling the first 10 people to answer questions. Ask me anything. #yeahbitch
— Aaron Paul ( @aaronpaul_8) August 19, 2013

Word of Paul’s (@aaronpaul_8) outreach to Breaking Bad fans spread quickly on Twitter.

For a select 10 fans who tweeted their numbers back, Paul was on the line with them in no time:

OMG @aaronpaul_8 (Jesse from Breaking Bad) just called me. Super cool down to earth dude. He sent out a tweet calling the first 10 numbers.
— Josh Fisher ( @joshfishr) August 19, 2013

@aaronpaul_8 Thank you so much for making my night!!!! I have an endless amount of respect and admiration for you!!
— Alejandra ( @alesitarobledo) August 19, 2013

@vbizzlebeee @uptownjesusRS he called me too
— AJ Costilla ( @Alonzo_J30) August 19, 2013

@JillFitzg I asked if it was him he was like yeah why do you think I’m calling on a blocked # it was him. 100%
— Purple ( @vbizzlebeee) August 19, 2013

@JamieWalton i just talked to @aaronpaul_8 on the phone
— Matthew Gaydos ( @MatthewGaydos) August 19, 2013

Over the next 12 hours Paul was mentioned 14,437 times as news of his offer — and the subsequent calls — went viral on Twitter. Of course, his number of followers also took a noticeable leap.

Do you know of other innovative uses of Twitter? Contact us at [email protected].