How Oprah and Lindsay added the next chapter on Twitter

Wednesday, 21 August 2013

When @LindsayLohan spoke with @Oprah August 18th on the Oprah Winfrey Network (@OWNtv), viewers who were also on Twitter got a special treat.

Oprah spoke with Lohan about her stint in rehab and subsequent recovery during the show, but a live conversation also took place on Twitter, where Oprah and Lohan continued their chat and discussed the interview as it aired. The interview was recorded for Oprah’s show Oprah’s Next Chapter.

Hashtag #LindsaysNextChapter — shown on air during the show — guided viewers to find the conversation on Twitter.

Live-tweeting with others during the show gave viewers a candid two-screen experience with the famous talk show host and her now-infamous guest, who has been in the headlines of late for her off-screen troubles.

An earnest back-and-forth between the two women provided background to the engaging on-air interview. Lohan bared her soul about rehab, giving her followers a way to engage with her in real time on Twitter. With both Oprah and Lohan simultaneously tweeting to one another, fans were given a rare glimpse into what the two celebrities thought about their earlier conversation.

 The conversation also yielded some unique insights into the life of a celebrity:

The interview and Twitter conversation gave both Oprah and Lohan the highest number of mentions on Twitter during August, with a peak during the broadcast and directly afterwards.

Lohan’s follower count grew too:

Do you know of other innovative uses of Twitter? Mail us at [email protected].