Al Roker takes viewers behind the scenes at TODAY

Monday, 19 August 2013

Well-known for giving viewers a look at the weather “in their neck of the woods,” Al Roker (@alroker) is now pulling back the curtain of The TODAY Show (@todayshow) almost exclusively through Vine videos.

Morning shows are all about the personalities behind them, and giving viewers a behind-the-scenes look at Matt, Savannah, Natalie and Al is a great way to further engagement with devoted fans.

This selection of six-second clips offers a personal look at what it’s like on the set of TODAY.

Ever wondered what it was like to sit at the anchor desk?

Or to see another angle of being on the air?

How about the view from the best possible seat for the morning concert?

Or a kiss for a favorite guest?

Bonus — what’s it like to be hugged by Hulk Hogan?

TODAY itself has also taken to Vine, sharing about 50 behind-the-scenes Vine videos from on-air talent and producers to the show’s 1.8 million followers.

See what happened when Roker teamed up with Vine superstar and comedian Will Sasso, who has one of the most-followed accounts on the six-second video platform, as part of Sasso’s @TODAYshow Vine account takeover:

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