Started in 2010, Small Business Saturday (#SmallBizSat) encourages holiday shoppers to patronize local, independently-owned U.S. businesses on the Saturday of Thanksgiving weekend, after Black Friday (#BlackFriday) and before CyberMonday (#CyberMonday). In 2010, social media was a major driving force of the grassroots effort: nearly 33,000 Tweets were sent about the first Small Business Saturday.
Today, #SmallBizSat is a nationally recognized shopping day and Shop Small (#shopsmall) has become a widespread movement in support of the local businesses that create jobs, boost the economy and preserve neighborhoods around the country.
RT: 93% of consumers believe it’s important to support the local small biz in their community. #ShopSmall on 11/24! ow.ly/ftVu4
— Shop Small (@ShopSmall) November 22, 2012
According to the Small Business Saturday Consumer Insights Survey by the National Federation of Independent Business (@NFIB) and American Express (@AmericanExpress), U.S. consumers spent $5.5 billion “shopping small” this past Saturday. More than 213,000 Tweets were sent this November related to Small Business Saturday, according to @AmericanExpress.
#SmallBizSat Spending Exceeded Expectations According to Research from @nfib & @americanexpress bit.ly/U0Zpao #Big4SmallBiz
— NFIB (@NFIB) November 27, 2012
Across the country, small businesses turned to Twitter to promote offers and content they created specifically for the day, including Hampton Coffee (@HamptonCoffee) in Water Mill and West Hampton, New York; Pet Relocation (@PetRelocation) in Austin, Texas; and KOi Fusion (@KOiFusionPDX) in Portland, Oregon.
It’s #SmallBizSat! Shop at Hampton Coffee’s Holiday Cafes and AmEx will give registered cardholders $25 back for shopping here. #shoplocal
— Hampton Coffee (@HamptonCoffee) November 24, 2012
Five Ways A Small Business Can Accomplish Big Things Online #SmallBizSat bit.ly/XMcv2x
— PetRelocation (@PetRelocation) November 16, 2012
Come out and support KOi Fusion and other small businesses today. Get a free 12oz drink with your KOi purchase when you mention #SmallBizSat
— KOi Fusion (@KOifusionpdx) November 24, 2012
Did someone say … cookies?
X and its partners use cookies to provide you with a better, safer and
faster service and to support our business. Some cookies are necessary to use
our services, improve our services, and make sure they work properly.
Show more about your choices.