Off to the races with #NASCAR

Thursday, 7 June 2012

This weekend, Twitter will take you onto the track, into the pit, and among the crowd at the Pocono 400 with You’ll discover the best Tweets, photos and perspectives from NASCAR drivers and their families, crews, commentators, celebrities and fans – all in a single timeline. You’ll also discover the #NASCAR page when you search or click #NASCAR on or

Throughout the weekend – but especially during the race – a combination of algorithms and curation will surface the most interesting Tweets to bring you closer to all of the action happening around the track, from the garage to the victory lane.

Anyone watching the Pocono 400 on Sunday — even if you’re not a current Twitter user — can visit watch the race unfold from every angle, and get insider access to all the places the cameras can’t take you. For example, teams will update you with information about how their car is performing in the race and what their strategy will be when they come into pit road. You’ll also see photos from the pit and read what the drivers and spotters are saying in the heat of the moment.

You can visit now to find out what’s happening ahead of the Pocono 400 Presented by #NASCAR. Leading up to the race, you’ll discover how the drivers are doing in training… or @JimmieJohnson’s style when he’s not behind the wheel:

Remember to tune in to Twitter and TNT during the race this Sunday June 10 at noon Eastern / 9am Pacific for the complete inside experience. We’re planning to continue this experiment for additional NASCAR races in the Sprint Cup series, so keep checking out throughout the summer.

Posted by Omid Ashtari, Sports & Entertainment Team (@omid)