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New enhanced geo-targeting for marketers

Wednesday, 12 September 2012

We’ve been introducing new ways to connect users with Tweets and accounts that they may be interested in. To help marketers reach relevant audiences around the globe with ever-greater precision, today we’re unveiling some enhancements to our geo-targeting capabilities for Promoted Tweets and Promoted Accounts.

If you are looking to reach users in the UK and Japan, you will now find additional location options to target — including UK regions and major metropolitan areas, and several major areas in Japan such as the Tokyo region (Kanto), Osaka area (Kinki) and Nagoya area (Chubhu). In addition, we have added US states.

You will be able to make use of these new geo-targeting options in conjunction with targeted Tweets. This combination will enable you to deliver Promoted Tweets tailored to regional audiences. For example, retailers can use Promoted Tweets to promote distinct offers to users in Manchester and London, or a US statewide political campaign could focus its Promoted Accounts campaigns precisely where a candidate is running for office. 

In short, as marketers, you will reach the users you’re seeking more easily, in real time, and users will see more relevant, useful Promoted Tweets and Accounts in their Twitter web and mobile apps. 

Posted by
April Underwood (@aunder)
Product Manager