Advertising Week 2012: Top Twitter sessions to attend

Thursday, 27 September 2012

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In just three days, the industry’s most talented and strategic minds will gather to celebrate creativity and innovation at the ninth annual Advertising Week (#AWIX). Twitter will be on the ground in NYC with advertising’s Twitterati to bring you closer to all the action, insights and fun. At #AWIX, #iabmixx and #OMMA sessions throughout the week, our team will also share how Twitter’s real-time advertising platform is evolving the concepts of influence, monetization, branding and more.

Here are all the details you need to know about the Twitter sessions you can’t miss: 

Monday, October 1, 2012

#AWIX Session: Under the Influence: The Convergence of Media and Influence 

Who: Tim Perzyk - @TPerzyk, Research Manager, Global Sales Strategy at Twitter

When: 4:00 PM

Where: Liberty Theater, 234 West 42nd St 

Why you should attend: The power of Influence underlies all of our efforts in media. It is what is coming and in many cases what has already arrived. Part big data, part social, part media. In this special two-hour Summit, meet leading practitioners from brands including Kraft, Mindshare, Edelman, L’Oreal and MTV - the “Influensseurs” who are redefining how advertisers and consumers communicate. Reception to follow at 6:30 PM.

Tuesday, October 2, 2012

#iabmixx Session: Harnessing the Collective Conversation: The Power of Being a Real-Time Brand

Who: Joel Lunenfeld - @Joell, Vice President, Global Brand Strategy at Twitter

When: 10:00 AM

Where: Crowne Plaza Hotel, 1605 Broadway

Why you should attend: With hundreds of millions of people now connected through platforms that facilitate real-time communication, the way we live and do business is changing in fundamental, and sometimes, unexpected ways. In this session, hear from Twitter’s Joel Lunenfeld on how brands can interact and participate in cultural events by creating engaging content that connects with consumers in a completely personal way.

#OMMA Response SessionCan Social Really Perform? Realities of Linking to Response to Social

Who: Guy Yalif - @gyalif, Head of Product Marketing at Twitter

When: 12:15 PM - 1:00 PM

Where:  Marriot Marquis, 1535 Broadway

Why you should attend: Response marketers have a dream — to harness the power and passion of social media’s influencers for customer acquisition. But those dreams are often dashed because it is difficult to understand the rules of the game. The panel will clarify how to navigate lead gen and ongoing communications to align with the user experience social communities demand.

#AWIX Session:  CNBC Masters of Monetization 2.0

Who: Joel Lunenfeld - @Joell, Vice President, Global Brand Strategy at Twitter

When: 5:00 PM - 6:30 PM

Where: Times Center, 680 8th Ave

Why you should attend: Listen to leading practitioners in the burgeoning arenas of social media and technology in this special extended seminar featuring speakers from Tumblr, LinkedIn, Foursquare and more.  

MIXX Awards Gala

Twitter Judge: Shane Steele - @ShaneSteele, Head of Global Sales Marketing

When: 7:30 pm

Where: Crowne Plaza Hotel, 1605 Broadway

Why you should attend:  Judged by an independent panel of highly acclaimed thought leaders, the international IAB MIXX Awards honors the teams that push interactive advertising to new levels—celebrating creatives and brands for unprecedented work in the interactive arena and elevating the creative and metric standards of the medium.  

Wednesday, October 3, 2012

#AWIX Session: Real-Time Brands with Global Head of Digital at PepsiCo Shiv Singh and Grammy Winner Melanie Fiona

Who: Adam Bain - @AdamBain, President of Revenue at Twitter

When: 1:00pm - 1:50pm (first come, first-served) 

Where: Liberty Center Theater, Times Square

Why you should attend: Join Twitter’s Adam Bain to learn how brands are harnessing the collective conversation on Twitter, and transforming how campaigns are crafted and executed to deliver measurable results. This session features a special guest Q&A with Global Head of Digital at PepsiCo Beverages Shiv Singh (@ShivSingh) and Grammy award-winning artist Melanie Fiona (@MelanieFiona) about using Twitter’s interest network to build real-time brands. 

Twitter Pepsi Live For Now Advertising Week

Can’t make it to The Big Apple for Ad Week? Sit back and just follow the Tweets at @TwitterAds and session recaps and videos on