Let's #party4good

Thursday, 6 October 2011

As part of our industry presence during Advertising Week in New York, Twitter has curated a photographic exhibit to showcase a few of the people and organizations that are changing the world, one Tweet at a time. The exhibit contains a series of dramatic photographic images combined with historical Tweets that tell powerful stories of ‘doing good’ and the role that Twitter has played in amplifying those efforts.

The exhibit was unveiled on October 4th at Twitter’s #party4good, benefiting charity: water, where we celebrated with clients and many of the brands that are using Twitter to amplify their efforts to ‘do good’. One great example is Virgin America. They partnered with Stand Up To Cancer to launch a one-day flash sale exclusively on Twitter called the Fly Forward, Give Back campaign. Fares started at $49, with $5 going to the charitable cancer organization with each booking.

The airline used a Promoted Trend with the hashtag #FlyFwdGiveBack to broadcast the sale to a wide audience, and they used Promoted Tweets to connect with users who came searching for the sale information on Twitter. The flash sale on Twitter raised $50,000 in charitable donations for Stand Up To Cancer. It was also one of the top five sale days ever for the airline.

We were honored to bring our industry colleagues together at an event that showcased so many great causes including the Red Cross, Invisible People, the One Campaign, the National Park Conservation Association, Nike & The Michael J. Fox Foundation, RLabs, Virgin America & Stand Up to Cancer, the Pepsi Refresh Project, the DNA Foundation, the National Wildlife Federation, and more. We are also proud to support charity: water, our event beneficiary with a donation of $20,000 in Promoted Tweets to help drive awareness and donations for their September Campaign.

Over the past five years, charity: water has provided clean water to two million people in need, and they aren’t stopping there. Their latest fund raising effort will be used to invest in a drilling rig fleet that will open up an additional 80 wells a year, and serve 40,000 more people with clean water in Ethiopia. For more information and to donate now, visit http://www.charitywater.org/september.