TweetDeck: Two Infinity And Beyond

Tuesday, 13 July 2010

Sunday 4th July 2010 was TweetDeck’s 2nd Birthday which means this is a great opportunity to highlight what we’ve achieved over the over the past 12 months and what’s in store for the next.

Over the past 12 months we have:

  • attracted over $3.5m in funding from some of the most respected investors in the world 
  • grown the company from 1 to 15 superb people with offices in both London and New York…and a small outbuilding in western France
  • won the Shorty Award for Best Application and .Net Award for Best API use
  • worked with Warner Bros, EMI, Black Eyed Peas, Huffington Post, Zeit Online and Channel 4 to release special edition TweetDecks 
  • moved from the desktop to iPhone, iPad and soon Android and mobile web
  • been involved in a number of fascinating and strategic discussions with household-name companies which have been…both fascinating and strategic
  • become a de-facto tool for various journalists in establishments such as Sky News and the Guardian

Some numbers:

  • desktop TweetDeck has been downloaded over 15 million times
  • iPhone TweetDeck has been downloaded over 2.5 million times
  • our servers are syncing over 7 million twitter search columns, adding 25,000 per day
  • 30,000 images are uploaded each day from TweetDecks
  • approximately 4 million tweets, status updates and buzz’s are sent out every day via TweetDeck
  • far and away the most popular desktop client for twitter, and if measuring in outbound tweets we are 5 times bigger than our closest competitor
  • general usage of TweetDeck indicates our userbase is super-engaged, extremely active and, in many cases, highly influential

So what’s next?

That’s a fairly big question.

We believe the future holds even more fast-moving streams of socially relevant information. Our mission is to help our users manage and harness these information flows. To that end, we are moving towards being truly multi-stream, re-building our clients from the ground-up with multi-stream functionality ingrained rather than simply bolting on new disconnected networks.

Our Android TweetDeck is a great example of our belief that “true multi-stream”, the intersection of social networks, can be infinitely greater than the sum of its parts - or to put it another way TweetDeck should be more about what your friends are saying rather than the networks they are using to say it.

The other major trend is the maturation of the real-time ecosystem into a business. Consistent monetization is necessary for companies in the space, from big to small, and we are committed to working with our integrated networks to make sure that the user experience remains paramount as revenue streams are introduced.  

One thing is certain - our third year is going to be incredibly interesting.