A feature test with businesses

Monday, 14 December 2009

My name is Anamitra and I work in the product team at Twitter. For some time now, businesses of all sizes have been using Twitter to deepen their engagement with customers. The simple features that Twitter has offered to all users has worked for business users as well. As Twitter becomes more integral to businesses, they will need more business specific features from Twitter – both on the web and API. We have been working on some of these features and are ready to start a limited beta test of one that’s further along in development.

The feature we are beta testing is called ‘Contributors’ – it enables users to engage in more authentic conversations with businesses by allowing those organizations to manage multiple contributors to their account. The feature appends the contributor’s username to the tweet byline, making the business to consumer communication more personal; e.g. if @Twitter invites @Biz to tweet on its behalf, then a tweet from @Twitter would include @Biz in the byline so that users know more about the real people behind organizations.

A feature test with businesses

Its functionality will be fully supported by the API and will enhance the many Twitter business apps, such as CoTweet and HootSuite.

It’s Not Ready For Prime Time

This feature is one of several in development; some of them will be visible to regular users and some of them will not. Our goal at this time is to get basic feedback from business users and ecosystem partners. The beta will be released to a limited subset of folks for some time so that we can get an idea of how the features work from a system perspective. After we kick the tires a bit, we’ll do a full launch to all business users and ecosystem partners. Stay tuned!